Digital Marketing Business Communication Skills

Question: Discuss about the Digital Marketing for Business Communication Skills. Answer: Introduction: Over the past few years, most of the food restaurants across the global market have been enhancing their business opportunities through the involvement of the digital communication tools. By discussing the most common and popular digital communication tools, it can be assessed that the Social media, television, online platform, email marketing have been increasing its popularity due to its high demand in the market (Chaffey, Smith and Smith 2012). With the involvement of such digital media platforms, the food restaurant called Oporto would be able to expand the business across the large domestic market as well as in the international market. Social media platform is one of the integral parts of the advertising to the small and large organization in the market. Social media platforms including Facebook, Twitter, Google Plus, have been providing adequate opportunities to the organizations in spreading the product and service knowledge across the domestic market in an inexpensive way (Ryan 2014). The particular organization would be able to get in touch with their new and existing customers through the social media platform including Facebook. Besides social media, the particular organization would also utilize the e-mail marketing for their premium clients. Moreover, the video marketing can also be an important part of the digital communication program. Nowadays, video marketing tools including YouTube have been facilitating the organizations in spreading their product and service knowledge through entertaining video promotion (Tiago and Verssimo 2014). Hence, the particular organization would engage the video promotion fo r most of the youth customers of the Australia. With the engagement of the discussed media vehicles, the popular restaurant called Oporto would be able to enhance the customers base in an efficient manner. The aim of the digital communication platforms: The purpose of the digital communication tools would be to facilitate the particular organization called Oporto in enhancing the business opportunities across the domestic market. Over the past decade, the importance of the digital communication tools has been increasing in a robust manner (Jrvinen et al. 2012). With the involvement of the digital media, the organization would be able to reduce the promotional cost in an efficient manner. Without implementing the digital media communication, the organization would not be able to reach their product and service knowledge across the domestic and international market. Besides the customers engagement, the DCP framework would also facilitate the organization in obtaining the good relationship with the existing and new audiences (Royle and Laing 2014). Since 1986, the particular organization named Oporto had been trying to engage the customers from the domestic market through their attractive and delicious food items including Burgers, Ch icken, Bites and Snacks, Meal box, Sauces, etc. (Oporto. 2016). Moreover, pricing of the product is quite reasonable, and it attracts the customers in an efficient manner. Hence, the involvement of the Digital communication program into the business would facilitate Oporto in enhancing the customers base along with its brand values across the domestic market. How DCP will help the organization: Digital communication program has a huge impact on the globalization of the business. Without implementing the digital communication program, the organization would not be able to spread their updated products information to their customers across the large domestic market. In Australia, there are huge competitions among the restaurants, as the number of restaurants is increasing gradually (Chaffey, Smith and Smith 2012). Hence, the digital communication program would facilitate the particular food chain of Australia in enhancing the customers base within the short timeline. Consequently, it would contribute the organization in gaining the competitive advantages in an appropriate manner. By involving the digital media vehicles including, social media promotion, video promotion, search engine optimization, email marketing into the business, the particular food chain would be able to extend their delicious food serving facilities to their customers (Ryan 2014). The involvement of the s ocial media including Facebook would facilitate the organization in tracking the customers feedbacks and suggestions for enhancing the services in an efficient manner. Besides this, the video promotional tool including YouTube would allow the management of the organization in understanding the customers likes and dislikes easily, as the particular video portal has the options (Like and Dislike button) for the audience to measure the effectiveness of the promotion in an effectual manner. Consequently, it would facilitate the organizations in identifying the key development areas of the business. By discussing the effectiveness of the Digital Communication Program on the business, it can be assessed that the particular platform would facilitate the particular restaurant in decreasing the operation cost (Tiago and Verssimo 2014). By including the discussed media vehicles into the promotional activities, the organization can promote their attractive service more cheaply. References Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Oporto. (2016).The Story of Oporto | Oporto - Fresh Grilled Chicken and Burgers. [online] Available at: https://www.oporto.com.au/story/ [Accessed 13 Nov. 2016]. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.