African Women s Liberation Theology Essay - 2365 Words

DISSERTATION AFRICAN WOMEN IN LIBERATION THEOLOGY Literature Review Liberation theology is the fulfilment and deliverance of theology from the instance of positioning it in real situations in life into the centre of the battle. Liberation theology desires to bring excessive religious zeal which fails to identify the quality of declaring God who created all man equal but is disinterested about their existence. McCall says â€Å"Liberation theology represents attempts to move theology from the abstract to practical life situations, to call attention to the social implications of the gospel that have generally been ignored by western nations†. In this thesis, I want to review a couple of books written which gives a search light to what I am going to explore the experience of African women in relation to liberation theology. Introducing Womanist Theology by Stephannie Y. Mitchem (Published by Orbis Books, P.O. Box 308, Mary knoll, N.Y. 10545-0308 The summary of this book reflect the social and political facts of human societies. Each theology expands, changing as human social and political events that determine liberation theology as a reflection of humanity and illustrates the variety of ways that people encounter the divine. Womanist actually saw theology as â€Å"God talk†, the method of thanking God holds the human scope. For womanist, â€Å"God talk† must accomplish both words and actions in divine to human. This development distinguishes the ideology of theology as a study of God whichShow MoreRelatedBlack Women And The United States Of America Essay1785 Words   |  8 Pageswill be written to address the experiences that black women have within the United States of America. It will include statistical data that further explores the differences that not only blacks have within the United States, but that black women face as an unspoken minority. The beginning paragraphs will provide information about the history of the United States, liberation theology, black liberation theology, and more specifically womanist theology in reference to black women’s experiences. The applicabilityRead MoreDorothy Of The White House1355 Words   |  6 Pagesstrong will for social justice. She was a natural pacifist which she expressed even before converting to Catholicism. She worked for the Call which encouraged her picketing and strikes against social injustices. (57) Later, Dorothy also protested with women against suffragists in front of the White House and was arrested. During her time in prison, she got involved with a hunger strike which caused the demands to be met. (82) She had a strong will for the fairness of others. Dorothy had lived in an apartmentRead MoreThe Anglican Clergy By Morgan Godwyn1476 Words   |  6 PagesFrom the document entitled Godwyn, Morgan. Negro s and Indians Advocate Suing for Their Admission Into the Church. London: Printed for the author, by J.D. and are to be sold by most booksellers, 1680. This document supported the argument that advocated religious traditions for enslaved Africans. The writer thought Africans needed to be fully accepted members of the Christian faith by being baptized. However, others believed in the hope that Africans were exposed to a religious life that reflectedRead MoreCross Cultural Psychology - A Case Study On Marcus Garvey Essay1488 Words   |  6 PagesPsychology – A Case Study on Marcus Garvey Introduction to African History Black people in the Western Hemisphere have in the past lacked the ability to represent their tales to their own selves, from their point of view in museums. The fact that African Universities, such as 14th century Djenne University of Timbuktu, had numerous volumes of manuscripts and books, the black kids in the Western Hemisphere were under the impression that Africans written history didn’t exist therefore Europeans’ wroteRead MoreRacism : A Social Construct1593 Words   |  7 Pagesracism has an impact on all of our lives in the US, however; it’s the intersectionality of the other social identity forces that when they are interacting with racism, they manifest many forms of social oppression. My social identity is that of an African-American, married lesbian woman. Racism is a social construct that has serious impact on many people’s lives. Heterosexism, also a social construct and racism contribute to the ever widening inequality gap. To slow sown or change the gap growthRead More Family and Church Essay1737 Words   |  7 Pagesfamily, which was parallel to that of the European family. Also, as a result of these myths, scholars often ignored the differences of American and European life. For example, women in frontier areas had a much stronger voice in family affairs than most scholars realized, simply because of the shortage of women. Therefore, women exercised a large percentage of authority in the family. In the cities where family was of little importance as an economic unit and the father was often at work, the care ofRead MoreWomens Role Since 1930s1493 Words   |  6 PagesWomen’s role since 1930’s Women have fought throughout history in order to achieve different roles as well as to acquire recognition, independence, equality and respect. It has not been easy since they have had many barriers to overcome; their role in the family as wives, mothers and daughters; their role in society fighting for their rights, being heard and treated as men; their role as career women, not only receiving an education but also being able to work. Looking back at historyRead MoreMartin Luther ( 1483-1546 )2808 Words   |  12 PagesMartin Luther (1483-1546) – Martin Luther was a German monk and theologian whose initial concern with the Catholic Church’s sale of indulgences ultimately led to the Protestant Reformation. He was a prolific writer and his theology challenged many of the accepted traditions of the church, perhaps most importantly his doctrine of â€Å"justification by faith,† affirming that human faith and justification are not works of their own hands, but gifts from God. Philipp Melanchthon (1497-1560) – Philipp MelanchthonRead More15. . . . . Womanism Vs Feminism . Tessa King. Evans High4725 Words   |  19 Pagessocial theory which is strictly racial and gender-based oppression of black women. Black feminism and womanism should be separated because one is focused on how different social ideologies are interconnected and the other is only racial and gender-based. 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Personal Finance Smart Goals - 766 Words

Step 1: Set Smart Goals During the Financial planning process of setting goals, making a plan to conquer the goal, and then putting the plan into action are very important. When setting goals remember they are crucial, because learning how to create clear goals is a key to success throughout life. Goals set should be SMART goals, specific, measurable, attainable, realistic, and time bound. A goal should not be vague, it should be precise and descriptive. A goal should also be able to be measured with time and money, plus it should be achievable. Goals should also be practical, and have a specific time period when they are going to be completed by. An intermediate SMART goal set for my friend is to buy a new pair of Nike running†¦show more content†¦Step 4 is weigh the pros and cons, consider how your alternatives and options match with your criteria. You might only want to wait five months, and you may really want Nike sneakers. Step 5 is making a decision, you have to deci de which option meets your criteria. Buying the Nike shoes in 5 months for one hundred dollars may be your best option. Lastly, step 6 is evaluating your results. Was the decision to buy the sneakers a good one and did it work out? Afterwards, think about the decision and whether you liked the results or not. Step 4: Implement The Plan When your plan is in place, the next step is to put it into action. Putting a plan into action can be challenging, sometimes sticking to the goal set is difficult. Even though staying true to a goal is difficult there are guidelines to help. For example, when going to spend money, so you are not tempted to spend more than needed, only take the exact amount needed. Also make sure to review the plan often so when starting to get off of the route to complete a goal, you can adjust quickly and make adjustments. Writing goals on a piece of paper with a picture placed somewhere you see every day helps you stick to it. Good motivation to stick towards your goal is to tell multiple people about it, and then have them ask about your progress. Step 5: Monitor and Modify the plan Many things in life can impact a financial plan. Such as gaining or losing an unexpected amount of money. Losing aShow MoreRelatedPersonal Finance By Rachel Siegel And Carol Yacht1072 Words   |  5 PagesComplete the Assignment: Personal Finance by Rachel Siegel and Carol Yacht (2009); Page 23. Exercise 2. See below: â€Å"Use the S.M.A.R.T. planning model and information in this section to evaluate Alice’s goals (below). a. pay off student loan b. buy a house and save for children’s education c. accumulate assets d. retire e. travel around the world in a sailboat. Discuss your evaluations (p.23). Prepare a two page (double-spaced) essay. 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When it comes to money, most individuals would love to manage their personal finances so that they achieve maximum satisfaction from each available currency. To achieve this goal, you must first identify the financial goals and set priorities. Personal financial planningRead MoreThe Importance Of Financial Literacy Campaign811 Words   |  4 PagesFourteen hundred billion dollars. That’s how much Americans owe in student loan debt (Federal Reserve). And yet we continue to fund our education with loans. While I am striving to obtain a debt-free education, many of my peers don’t have the same goal. And even I don’t completely understand common monetary proceedings like mortgages or tax returns. To succeed during and after college, we young people need to understand how money works and how to use it wisely. My generation isn’t the only one thatRead MoreLooking Toward the Future1187 Words   |  5 Pagesthis essay, I will discuss three goals I have set for m y future. The three goals will consist of one personal, one professional, and one academic goal in the online environment. In addition to the three goals, I will discuss the SMART goal process while explaining each goal. After discussing my goals toward the future I will create an accountability plan that will help ensure I meet the goals I have set for myself. Personal Goal: Lose 40 pounds My personal goal involves losing forty pounds. IRead MoreUnderstanding And Managing People : Personal Development Plan1684 Words   |  7 PagesUnit: Understanding and Managing people Personal development plan Table of contents: 1. Introduction 2. Methodology 3. What is Self-Managed learning (SML)? 4. Positive influence of self-managed learning 5. Personal Development Plan 6. Progress review 7. SWOT analysis 8. SMART Goals Introduction In this assignment, I shall be understanding aspirations of my career choice; in addition to that, I shall also be understandingRead MoreOrganization Strategies for the Technical Professional1583 Words   |  7 Pagesone small cross section of organization. Intangible items such as time, relationships, information and finances must also be organized in such a way that will improve our ability to be efficient, effective and ultimately successful. Throughout this paper I will be exploring three concepts of organization; Organization of time, Organization of the workspace, and the organization of personal finances. In my opinion, these topics will ultimately prove to be the most relevant to the success of a technicalRead MorePersonal Financial Management1641 Words   |  7 Pagesthings. Unfortunately with accumulation of money, come additional problems and responsibilities alike. Creating a balance of spending and saving is the key to a successful financial life. According to Sharon K. Zoumbaris, author of Teen Guide to Personal Financial Management, It really can be summed up in the most elementary equation: if your expenses are less than your income, the difference represents potential savings and investments. The more you can save, the better your financial foundationRead MoreMicrosoft Excel: Goal Seek and Scenarios Essay1576 Words   |  7 Pagesdifferent uses and environments where spreadsheets can be used: It can b e used in the workplace for creating documents such as cash flow, stock control, profit and loss account and many more. Spreadsheets commonly used in personal needs as well for creating budgeting and tracking finances. Problem solving and Decision making can be influenced by use of spreadsheet, using trend analysis, comparing data and prediction of data can help solve complex and simple problems. In Businesses SpreadsheetsRead MoreA Student s Guide For Financial Planning1387 Words   |  6 PagesPlanning Personal financial planning is comprised of various fiscal fields. Proper budgeting practices, expenses, different forms of debt, retirement plans and savings habits, insurance options, and many others. Having a proficient comprehension of the way these different subjects coexist is fundamental for building a concrete financial basis. Developing ways to progress your financial status early is one way to be prepared for your fiscal future! Budgeting The most basic aspect of personal finance is

Personal Finance Smart Goals - 766 Words

Step 1: Set Smart Goals During the Financial planning process of setting goals, making a plan to conquer the goal, and then putting the plan into action are very important. When setting goals remember they are crucial, because learning how to create clear goals is a key to success throughout life. Goals set should be SMART goals, specific, measurable, attainable, realistic, and time bound. A goal should not be vague, it should be precise and descriptive. A goal should also be able to be measured with time and money, plus it should be achievable. Goals should also be practical, and have a specific time period when they are going to be completed by. An intermediate SMART goal set for my friend is to buy a new pair of Nike running†¦show more content†¦Step 4 is weigh the pros and cons, consider how your alternatives and options match with your criteria. You might only want to wait five months, and you may really want Nike sneakers. Step 5 is making a decision, you have to deci de which option meets your criteria. Buying the Nike shoes in 5 months for one hundred dollars may be your best option. Lastly, step 6 is evaluating your results. Was the decision to buy the sneakers a good one and did it work out? Afterwards, think about the decision and whether you liked the results or not. Step 4: Implement The Plan When your plan is in place, the next step is to put it into action. Putting a plan into action can be challenging, sometimes sticking to the goal set is difficult. Even though staying true to a goal is difficult there are guidelines to help. For example, when going to spend money, so you are not tempted to spend more than needed, only take the exact amount needed. Also make sure to review the plan often so when starting to get off of the route to complete a goal, you can adjust quickly and make adjustments. Writing goals on a piece of paper with a picture placed somewhere you see every day helps you stick to it. Good motivation to stick towards your goal is to tell multiple people about it, and then have them ask about your progress. Step 5: Monitor and Modify the plan Many things in life can impact a financial plan. Such as gaining or losing an unexpected amount of money. Losing aShow MoreRelatedPersonal Finance By Rachel Siegel And Carol Yacht1072 Words   |  5 PagesComplete the Assignment: Personal Finance by Rachel Siegel and Carol Yacht (2009); Page 23. Exercise 2. See below: â€Å"Use the S.M.A.R.T. planning model and information in this section to evaluate Alice’s goals (below). a. pay off student loan b. buy a house and save for children’s education c. accumulate assets d. retire e. travel around the world in a sailboat. Discuss your evaluations (p.23). Prepare a two page (double-spaced) essay. Cite references to material that you use in preparing the essayRead MoreEssay about Wk 1 Discussion813 Words   |  4 Pagesdefines an agency problem as a â€Å"conflict between the goals of a firm’s owners and its managers† (Megginson Smart, 2009). It then defines agency costs as dollar costs that arise because of this conflict. In the corporate structure, stockholders are the owners of the firm, and they elect a board of directors to oversee the firm and help protect their investment. The board then hires the right corporate managers to run the firm with the goal of maximizing the wealth of the shareholders. In a vacuumRead MorePersonal Financial Goals And Objectives Essay1044 Words   |  5 Pageswritten financial goal with define action plans that will help you to achieve such goals. Planning is important to set deliberate actions that will guide you in reaching your goals. It is even necessary when you are further from the set goal. When it comes to money, most individuals would love to manage their personal finances so that they achieve maximum satisfaction from each available currency. To achieve this goal, you must first identify the financial goals and set priorities. Personal financial planningRead MoreThe Importance Of Financial Literacy Campaign811 Words   |  4 PagesFourteen hundred billion dollars. That’s how much Americans owe in student loan debt (Federal Reserve). And yet we continue to fund our education with loans. While I am striving to obtain a debt-free education, many of my peers don’t have the same goal. And even I don’t completely understand common monetary proceedings like mortgages or tax returns. To succeed during and after college, we young people need to understand how money works and how to use it wisely. My generation isn’t the only one thatRead MoreLooking Toward the Future1187 Words   |  5 Pagesthis essay, I will discuss three goals I have set for m y future. The three goals will consist of one personal, one professional, and one academic goal in the online environment. In addition to the three goals, I will discuss the SMART goal process while explaining each goal. After discussing my goals toward the future I will create an accountability plan that will help ensure I meet the goals I have set for myself. Personal Goal: Lose 40 pounds My personal goal involves losing forty pounds. IRead MoreUnderstanding And Managing People : Personal Development Plan1684 Words   |  7 PagesUnit: Understanding and Managing people Personal development plan Table of contents: 1. Introduction 2. Methodology 3. What is Self-Managed learning (SML)? 4. Positive influence of self-managed learning 5. Personal Development Plan 6. Progress review 7. SWOT analysis 8. SMART Goals Introduction In this assignment, I shall be understanding aspirations of my career choice; in addition to that, I shall also be understandingRead MoreOrganization Strategies for the Technical Professional1583 Words   |  7 Pagesone small cross section of organization. Intangible items such as time, relationships, information and finances must also be organized in such a way that will improve our ability to be efficient, effective and ultimately successful. Throughout this paper I will be exploring three concepts of organization; Organization of time, Organization of the workspace, and the organization of personal finances. In my opinion, these topics will ultimately prove to be the most relevant to the success of a technicalRead MorePersonal Financial Management1641 Words   |  7 Pagesthings. Unfortunately with accumulation of money, come additional problems and responsibilities alike. Creating a balance of spending and saving is the key to a successful financial life. According to Sharon K. Zoumbaris, author of Teen Guide to Personal Financial Management, It really can be summed up in the most elementary equation: if your expenses are less than your income, the difference represents potential savings and investments. The more you can save, the better your financial foundationRead MoreMicrosoft Excel: Goal Seek and Scenarios Essay1576 Words   |  7 Pagesdifferent uses and environments where spreadsheets can be used: It can b e used in the workplace for creating documents such as cash flow, stock control, profit and loss account and many more. Spreadsheets commonly used in personal needs as well for creating budgeting and tracking finances. Problem solving and Decision making can be influenced by use of spreadsheet, using trend analysis, comparing data and prediction of data can help solve complex and simple problems. In Businesses SpreadsheetsRead MoreA Student s Guide For Financial Planning1387 Words   |  6 PagesPlanning Personal financial planning is comprised of various fiscal fields. Proper budgeting practices, expenses, different forms of debt, retirement plans and savings habits, insurance options, and many others. Having a proficient comprehension of the way these different subjects coexist is fundamental for building a concrete financial basis. Developing ways to progress your financial status early is one way to be prepared for your fiscal future! Budgeting The most basic aspect of personal finance is

Personal Finance Smart Goals - 766 Words

Step 1: Set Smart Goals During the Financial planning process of setting goals, making a plan to conquer the goal, and then putting the plan into action are very important. When setting goals remember they are crucial, because learning how to create clear goals is a key to success throughout life. Goals set should be SMART goals, specific, measurable, attainable, realistic, and time bound. A goal should not be vague, it should be precise and descriptive. A goal should also be able to be measured with time and money, plus it should be achievable. Goals should also be practical, and have a specific time period when they are going to be completed by. An intermediate SMART goal set for my friend is to buy a new pair of Nike running†¦show more content†¦Step 4 is weigh the pros and cons, consider how your alternatives and options match with your criteria. You might only want to wait five months, and you may really want Nike sneakers. Step 5 is making a decision, you have to deci de which option meets your criteria. Buying the Nike shoes in 5 months for one hundred dollars may be your best option. Lastly, step 6 is evaluating your results. Was the decision to buy the sneakers a good one and did it work out? Afterwards, think about the decision and whether you liked the results or not. Step 4: Implement The Plan When your plan is in place, the next step is to put it into action. Putting a plan into action can be challenging, sometimes sticking to the goal set is difficult. Even though staying true to a goal is difficult there are guidelines to help. For example, when going to spend money, so you are not tempted to spend more than needed, only take the exact amount needed. Also make sure to review the plan often so when starting to get off of the route to complete a goal, you can adjust quickly and make adjustments. Writing goals on a piece of paper with a picture placed somewhere you see every day helps you stick to it. Good motivation to stick towards your goal is to tell multiple people about it, and then have them ask about your progress. Step 5: Monitor and Modify the plan Many things in life can impact a financial plan. Such as gaining or losing an unexpected amount of money. Losing aShow MoreRelatedPersonal Finance By Rachel Siegel And Carol Yacht1072 Words   |  5 PagesComplete the Assignment: Personal Finance by Rachel Siegel and Carol Yacht (2009); Page 23. Exercise 2. See below: â€Å"Use the S.M.A.R.T. planning model and information in this section to evaluate Alice’s goals (below). a. pay off student loan b. buy a house and save for children’s education c. accumulate assets d. retire e. travel around the world in a sailboat. Discuss your evaluations (p.23). Prepare a two page (double-spaced) essay. Cite references to material that you use in preparing the essayRead MoreEssay about Wk 1 Discussion813 Words   |  4 Pagesdefines an agency problem as a â€Å"conflict between the goals of a firm’s owners and its managers† (Megginson Smart, 2009). It then defines agency costs as dollar costs that arise because of this conflict. In the corporate structure, stockholders are the owners of the firm, and they elect a board of directors to oversee the firm and help protect their investment. The board then hires the right corporate managers to run the firm with the goal of maximizing the wealth of the shareholders. In a vacuumRead MorePersonal Financial Goals And Objectives Essay1044 Words   |  5 Pageswritten financial goal with define action plans that will help you to achieve such goals. Planning is important to set deliberate actions that will guide you in reaching your goals. It is even necessary when you are further from the set goal. When it comes to money, most individuals would love to manage their personal finances so that they achieve maximum satisfaction from each available currency. To achieve this goal, you must first identify the financial goals and set priorities. Personal financial planningRead MoreThe Importance Of Financial Literacy Campaign811 Words   |  4 PagesFourteen hundred billion dollars. That’s how much Americans owe in student loan debt (Federal Reserve). And yet we continue to fund our education with loans. While I am striving to obtain a debt-free education, many of my peers don’t have the same goal. And even I don’t completely understand common monetary proceedings like mortgages or tax returns. To succeed during and after college, we young people need to understand how money works and how to use it wisely. My generation isn’t the only one thatRead MoreLooking Toward the Future1187 Words   |  5 Pagesthis essay, I will discuss three goals I have set for m y future. The three goals will consist of one personal, one professional, and one academic goal in the online environment. In addition to the three goals, I will discuss the SMART goal process while explaining each goal. After discussing my goals toward the future I will create an accountability plan that will help ensure I meet the goals I have set for myself. Personal Goal: Lose 40 pounds My personal goal involves losing forty pounds. IRead MoreUnderstanding And Managing People : Personal Development Plan1684 Words   |  7 PagesUnit: Understanding and Managing people Personal development plan Table of contents: 1. Introduction 2. Methodology 3. What is Self-Managed learning (SML)? 4. Positive influence of self-managed learning 5. Personal Development Plan 6. Progress review 7. SWOT analysis 8. SMART Goals Introduction In this assignment, I shall be understanding aspirations of my career choice; in addition to that, I shall also be understandingRead MoreOrganization Strategies for the Technical Professional1583 Words   |  7 Pagesone small cross section of organization. Intangible items such as time, relationships, information and finances must also be organized in such a way that will improve our ability to be efficient, effective and ultimately successful. Throughout this paper I will be exploring three concepts of organization; Organization of time, Organization of the workspace, and the organization of personal finances. In my opinion, these topics will ultimately prove to be the most relevant to the success of a technicalRead MorePersonal Financial Management1641 Words   |  7 Pagesthings. Unfortunately with accumulation of money, come additional problems and responsibilities alike. Creating a balance of spending and saving is the key to a successful financial life. According to Sharon K. Zoumbaris, author of Teen Guide to Personal Financial Management, It really can be summed up in the most elementary equation: if your expenses are less than your income, the difference represents potential savings and investments. The more you can save, the better your financial foundationRead MoreMicrosoft Excel: Goal Seek and Scenarios Essay1576 Words   |  7 Pagesdifferent uses and environments where spreadsheets can be used: It can b e used in the workplace for creating documents such as cash flow, stock control, profit and loss account and many more. Spreadsheets commonly used in personal needs as well for creating budgeting and tracking finances. Problem solving and Decision making can be influenced by use of spreadsheet, using trend analysis, comparing data and prediction of data can help solve complex and simple problems. In Businesses SpreadsheetsRead MoreA Student s Guide For Financial Planning1387 Words   |  6 PagesPlanning Personal financial planning is comprised of various fiscal fields. Proper budgeting practices, expenses, different forms of debt, retirement plans and savings habits, insurance options, and many others. Having a proficient comprehension of the way these different subjects coexist is fundamental for building a concrete financial basis. Developing ways to progress your financial status early is one way to be prepared for your fiscal future! Budgeting The most basic aspect of personal finance is

Digital Marketing Business Communication Skills

Question: Discuss about the Digital Marketing for Business Communication Skills. Answer: Introduction: Over the past few years, most of the food restaurants across the global market have been enhancing their business opportunities through the involvement of the digital communication tools. By discussing the most common and popular digital communication tools, it can be assessed that the Social media, television, online platform, email marketing have been increasing its popularity due to its high demand in the market (Chaffey, Smith and Smith 2012). With the involvement of such digital media platforms, the food restaurant called Oporto would be able to expand the business across the large domestic market as well as in the international market. Social media platform is one of the integral parts of the advertising to the small and large organization in the market. Social media platforms including Facebook, Twitter, Google Plus, have been providing adequate opportunities to the organizations in spreading the product and service knowledge across the domestic market in an inexpensive way (Ryan 2014). The particular organization would be able to get in touch with their new and existing customers through the social media platform including Facebook. Besides social media, the particular organization would also utilize the e-mail marketing for their premium clients. Moreover, the video marketing can also be an important part of the digital communication program. Nowadays, video marketing tools including YouTube have been facilitating the organizations in spreading their product and service knowledge through entertaining video promotion (Tiago and Verssimo 2014). Hence, the particular organization would engage the video promotion fo r most of the youth customers of the Australia. With the engagement of the discussed media vehicles, the popular restaurant called Oporto would be able to enhance the customers base in an efficient manner. The aim of the digital communication platforms: The purpose of the digital communication tools would be to facilitate the particular organization called Oporto in enhancing the business opportunities across the domestic market. Over the past decade, the importance of the digital communication tools has been increasing in a robust manner (Jrvinen et al. 2012). With the involvement of the digital media, the organization would be able to reduce the promotional cost in an efficient manner. Without implementing the digital media communication, the organization would not be able to reach their product and service knowledge across the domestic and international market. Besides the customers engagement, the DCP framework would also facilitate the organization in obtaining the good relationship with the existing and new audiences (Royle and Laing 2014). Since 1986, the particular organization named Oporto had been trying to engage the customers from the domestic market through their attractive and delicious food items including Burgers, Ch icken, Bites and Snacks, Meal box, Sauces, etc. (Oporto. 2016). Moreover, pricing of the product is quite reasonable, and it attracts the customers in an efficient manner. Hence, the involvement of the Digital communication program into the business would facilitate Oporto in enhancing the customers base along with its brand values across the domestic market. How DCP will help the organization: Digital communication program has a huge impact on the globalization of the business. Without implementing the digital communication program, the organization would not be able to spread their updated products information to their customers across the large domestic market. In Australia, there are huge competitions among the restaurants, as the number of restaurants is increasing gradually (Chaffey, Smith and Smith 2012). Hence, the digital communication program would facilitate the particular food chain of Australia in enhancing the customers base within the short timeline. Consequently, it would contribute the organization in gaining the competitive advantages in an appropriate manner. By involving the digital media vehicles including, social media promotion, video promotion, search engine optimization, email marketing into the business, the particular food chain would be able to extend their delicious food serving facilities to their customers (Ryan 2014). The involvement of the s ocial media including Facebook would facilitate the organization in tracking the customers feedbacks and suggestions for enhancing the services in an efficient manner. Besides this, the video promotional tool including YouTube would allow the management of the organization in understanding the customers likes and dislikes easily, as the particular video portal has the options (Like and Dislike button) for the audience to measure the effectiveness of the promotion in an effectual manner. Consequently, it would facilitate the organizations in identifying the key development areas of the business. By discussing the effectiveness of the Digital Communication Program on the business, it can be assessed that the particular platform would facilitate the particular restaurant in decreasing the operation cost (Tiago and Verssimo 2014). By including the discussed media vehicles into the promotional activities, the organization can promote their attractive service more cheaply. References Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Oporto. (2016).The Story of Oporto | Oporto - Fresh Grilled Chicken and Burgers. [online] Available at: https://www.oporto.com.au/story/ [Accessed 13 Nov. 2016]. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.

The On Purpose Business free essay sample

A review of The On Purpose Business by Kevin McCarthy about good customer service. This paper examines good business ethics and customer service as presented in this book. The book explains to a business owner that he can still provide good customer service without compromising on ones profits. The paper also quotes some of the anecdotes from the book. The book started with a story entitled, The Interview, wherein the author quotes Bill OBrien, former CEO of the Hanover Insurance Company, at the start of the chapter: [t[here are two fundamentally differing views of human nature and work. The objective view sees work as a source of economic means. The subjective view is concerned with the effects of work on the person. By the end of the 21st century, quality will become commodity, and companies will be distinguished by the wholeness of their people (McCarthy 21). This quote defines the wholeness of what the book is, and true enough, the story that followed after this well- thought of excerpt from OBrien resembles the situation the characters of the first story are in. We will write a custom essay sample on The On Purpose Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page